Personally yours; not Facebook’s

According to recent Pew Research Center data, folks are refraining from sharing as much about their personal lives on Facebook as they did before. Could this make Facebook irrelevant?

The research points to people sending private messages via the messenger app, claiming that because Facebook has become SO popular, people are filtering what they share because it may not be appropriate for all their friends that are now on the social media platform.

I’d be interested in finding out just how many people are also getting the heebie-jeebies about data collection and are refraining because they are catching on to the tracking and not liking it??

Facebook has been trying several efforts to re-engage the audience that they have worked so hard to gather..

Informal Poll

If you’ve stopped posting as freely as you once did, what are your reasons for not posting as much information on Facebook?

 

 

Private Eyes. They’re Watching You.

Growing up, most people were taught to protect their social security number, to guard the PIN on their debit cards and to only share their mother’s maiden name with the banks who needed it to verify identity.

Do any of those precautions matter any more?

Today, with Social Media, apps and mobile pay, most people share information freely over the Internet and assume because they’ve entered a complex password that they are protected.

Even when one stops to consider BIG DATA, how much do we really know about what information is being collected about us? Would you ever dream that there are cameras taking photos of your license plate, every time you pass a police car? Whether or not you’ve committed a crime, your license plate information could be stored in a database just in case, one day, it  might be needed.

Facebook, Snap Chat, Instagram and most apps being downloaded on to your phone are capturing data about you and using it for the benefit of big companies. On some level, most people understand this, and probably even think it’s mostly because companies want to send us better targeted ads. Yes, good ad targeting is one result. But do we really know what else is being collected?

Take a DATA SELFIE and learn more….

What a genius idea. A new browser plugin has been released that gives people the insight needed. DATA SELFIE shows what information is being collected about you. The creators share that it will help people understand the level of details being collected.

77% of people stated, last year, the Internet is becoming more dangerous and,

75% of consumers thought companies aren’t doing enough to protect our privacy.

It’s in our hands to be responsible for the information we are releasing out into the world, as it always has been. Take precautions and consider what and where you are sharing it before you do.

 

 

 

Building Content in an Emerging Media World.

Google’s Knowledge Graph continues to evolve largely because of the increase of mobile usage and voice search. With that, we understand that consumers are able to ask Siri or Cortana or Alexa, or any other voice search conduit, a specific question that can lead them to a myriad of related questions.

Google research indicated a 61% increase ,between 2013-14, year-over-year in search queries that contain a direct question.

yoy growth in question phrases

Search Engine Land’s Danny Sullivan offers this example: You can say, “Barack Obama,” and Google will show you results for Barack Obama, and respond, saying, “Barack Obama is President of the United States.” You can then ask, “How old is he?” and you will hear, “Barack Obama is 53.” What’s cool about this, Sullivan explains, is that the search engine knows that “he” refers to Barack Obama, and that Barack Obama is a person. The search engine can then pull information it has about that person from its giant Knowledge Graph database and present it as if you were having a conversation with Google itself.

Currently, marketers write website content with the “content is king” philosophy and the “people love sharing content” theories in mind. While these still hold value, it will be increasingly important to also think of questions consumers might ask when needing information your company, or its website, can provide. For example, in B2B marketing, not only should the marketer for a restaurant supply store write downloadable content, for say “The 5 Best Ways to Clean Stainless Steel” but they should also consider related questions and make sure, for voice search purposes, those products and answers are featured on their site and within content, such as “Where can I find Stainless Steel Cleaners?” or, “Who has the best price on Stainless Steel Cleaners?” etc.

Two themes run through most content-writing websites and blogs:

  1. Create a content strategy that meets your organization’s goals
  2. Find the shared story across your content that you can bring to life

Meshing the content theory and the Knowledge Graph sorting features, here, this grid demonstrates how 3 topics/products/business lines can take this concept through a question based process to help illustrate this thinking.

 

content builder_EM

 

Although it looks linear, you might not be able to find the shared story until you’ve filled in the grid for your various product lines. With the three companies and their featured products in the examples above, the exercise included finding benefits that matched. Those were also not identified until after the other items were completed

  1. Identify what questions your customer might ask when thinking about their problem or your product
  2. What problem does your product solve/what does it do/what is it
  3. What content do you already have?
  4. Why does this product exist, what does it do?
  5. (come back to this once you’ve documented all the products and brainstormed –what is the shared story?
  6. (Also come back to this once you’ve documented and determined the shared story
    1. As in example #1 – Imaging, Packaging and Censor solutions in agriculture are solutions for different parts of the chain, (images take place in the field, before package specs are built, and censors are for the coolers when the produce is at the market) but what do they all do:

what why solution_content EM

At the end of the day, they all create a bigger impact (shared story) and that is they support the creation and delivery of more produce which leads to a higher number of people having access to healthy foods (benefits).

 

Now, you are ready to decide on your new content needs, or revise what you have, so that it:

  • answers the questions your customer will ask
  • highlights the shared story
  • enables you to utilize keyword phrases that are authentic and that genuinely fit into your story

Once you’ve determined what your content read/look/feel will like, now you can think about the channels that best fit your audience and how you would like to craft the message to fit the platform.

Happy Content Building!

Video killed the radio star. And, the messenger button!

Video trumps again. But the better news is Vervid- it will help you with your videos 🙂

It’s just part of Facebook’s effort to make their video live stream easily accessible as the trend of people using their smartphones to capture and share video of their lives continues to soar. Messenger doesn’t go away, it just takes a back seat so the video application can be highlighted.

What else do you need to know about this smartphone video trend, thing?

More and more folks are recording in portrait (err. vertical) because it’s just plain easier to hold the phone that way and there’s less moving the phone from left-to-right to make the video adjust to your screen.

94% of the time, we hold our phone vertically.
it’s ergonomically easier.

But then what? Are you someone who doesn’t edit the video or even share it?

You take this fun video with your phone (vertically) –which is great because you can easily share it==but wait, to where?  and what if you just need to share, like, 20 seconds of it for folks to get the gist? If you Snapchat it –it disappears. Periscope it and you have a few steps to save and post somewhere else–it’s no longer spontaneous. And still. It’s too long. It’s not funny unless you cut to the chase.

 

According to Vervid’s recent studies, the average user that shots video with one hand

  • a) shoots with their native camera app,
  • b) lets that content sit on their phones, never to be shared,
  • c) never edits those clips because there are no editors built for vertical video, and
  • d) if they do share outwardly, it’s to Facebook.

Here’s your VERVID solution@!! I love this 🙂 I promise, it will help with your video posting adventures! Download it from the Appstore. I would have posted an example, but dang it–nothing funny is happening today. Well, I mean that I can post:)

Here’s what Vervid has to say on their blog!

“Vervid solves all of that. For the first time ever, users can import HD video that’s been shot in portrait mode into an editor that’s built for easy, one-handed use that makes video editing as easy as texting. They can stitch together related moments, share them with friends on Vervid, and then share out to Facebook and Twitter. We’re enabling the average user to tell more meaningful stories with the personal video content they’ve captured, and we’re making it easier than ever to archive those moments.” 

 

Happy video editing and posting on Facebook!

 

 

 

Facebook and KLM – a new agreement

Today, it was announced that Facebook and KLM Royal Dutch Airline have entered into an agreement that will allow KLM passengers to check their flight, connect with customer service and make changes to their travel arrangements.

Just last month, Facebook launched “conversational commerce” and companies like Walmart and Hyatt have used the service to connect with their customers.

Could it be that Facebook numbers are so compelling that it will become a hub for business communications?

From an Integrated Marketing perspective, this evolution makes complete sense. How can a company make life convenient for their customer? Go where the customer is – think of it from their perspective—how can life be easier? One login – one platform that the customer uses daily – one place to look for information. A place that the customer is comfortable with, knows how to navigate and can refer to from anywhere.

Using the Facebook platform (the private messenger feature) allows the customer to interact with their brand without having to visit their website, without having to remember yet another password..in the case of travel—it eliminates visits to multiple sites when there are changes to be made. The whole change to Facebook just spills out oodles of convenience.

So are there any disadvantages for Hyatt? For KLM? For WalMart? You lose the customer visiting your website. So, it depends – what was the customer experience, there? Facebook does offer GREAT targeting for advertising, so a click through on the ad could still take them to the website…for now, it seems like nothing is lost and all is gained.

Can you think of other things the business is missing by moving their communication to the Facebook messenger?

What other benefits will businesses reap from partnering with Facebook?