Private Eyes. They’re Watching You.

Growing up, most people were taught to protect their social security number, to guard the PIN on their debit cards and to only share their mother’s maiden name with the banks who needed it to verify identity.

Do any of those precautions matter any more?

Today, with Social Media, apps and mobile pay, most people share information freely over the Internet and assume because they’ve entered a complex password that they are protected.

Even when one stops to consider BIG DATA, how much do we really know about what information is being collected about us? Would you ever dream that there are cameras taking photos of your license plate, every time you pass a police car? Whether or not you’ve committed a crime, your license plate information could be stored in a database just in case, one day, it  might be needed.

Facebook, Snap Chat, Instagram and most apps being downloaded on to your phone are capturing data about you and using it for the benefit of big companies. On some level, most people understand this, and probably even think it’s mostly because companies want to send us better targeted ads. Yes, good ad targeting is one result. But do we really know what else is being collected?

Take a DATA SELFIE and learn more….

What a genius idea. A new browser plugin has been released that gives people the insight needed. DATA SELFIE shows what information is being collected about you. The creators share that it will help people understand the level of details being collected.

77% of people stated, last year, the Internet is becoming more dangerous and,

75% of consumers thought companies aren’t doing enough to protect our privacy.

It’s in our hands to be responsible for the information we are releasing out into the world, as it always has been. Take precautions and consider what and where you are sharing it before you do.

 

 

 

Facebook and KLM – a new agreement

Today, it was announced that Facebook and KLM Royal Dutch Airline have entered into an agreement that will allow KLM passengers to check their flight, connect with customer service and make changes to their travel arrangements.

Just last month, Facebook launched “conversational commerce” and companies like Walmart and Hyatt have used the service to connect with their customers.

Could it be that Facebook numbers are so compelling that it will become a hub for business communications?

From an Integrated Marketing perspective, this evolution makes complete sense. How can a company make life convenient for their customer? Go where the customer is – think of it from their perspective—how can life be easier? One login – one platform that the customer uses daily – one place to look for information. A place that the customer is comfortable with, knows how to navigate and can refer to from anywhere.

Using the Facebook platform (the private messenger feature) allows the customer to interact with their brand without having to visit their website, without having to remember yet another password..in the case of travel—it eliminates visits to multiple sites when there are changes to be made. The whole change to Facebook just spills out oodles of convenience.

So are there any disadvantages for Hyatt? For KLM? For WalMart? You lose the customer visiting your website. So, it depends – what was the customer experience, there? Facebook does offer GREAT targeting for advertising, so a click through on the ad could still take them to the website…for now, it seems like nothing is lost and all is gained.

Can you think of other things the business is missing by moving their communication to the Facebook messenger?

What other benefits will businesses reap from partnering with Facebook?

 

Izzy Dead?

I keep reading that the role of creative director now lies in everyone’s hands. With the advent of apps and the advances in social media, it’s like everyone has become their own publicist and their own creative department.

Creativity, in its simplest form, is the art of contrasting existing ideas in an original combination to generate something new.

On Wednesday, Facebook announced it was buying Masquerade, a super-popular app whose technology lets users virtually swap faces and apply other special effects to their selfies and videos, much like the filters available on Snapchat.

So, what does this mean for marketers and creative directors?

Well, first-of-all, clearly-chances are slim that the Masquerade-pro will trump the creative director who thinks more strategically about your business needs.

Having said that, on the Masquerade blog, the CEO Eugene Nevgen said: At Masquerade, we’ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance.

Granted, right now, like me, you’re probably thinking “Our audience (business, followers, etc.) wouldn’t care about this—there really isn’t a tie back to what we do…”

Here are 3 ways that make this emerging media relevant to you:

  1. Real-time video communication is quickly growing in popularity. In 2015, the number of digital video viewers in the United States surpassed 200 million. And that’s not just amongst Millennials. Granted, the age range of 18-34 has consistently watched more video than any other age group, the number of minutes spent watching digital video amongst those aged 50 to 64 years has increased, from just 9 percent in the second quarter of 2012, to 19 percent by the second quarter in 2014. (Statista.com, 2016)

But that’s video – what about Real Time Video – how will that apply?

2. It applies already. Companies like KUIU are using real time video to answer customer questions in real time, and to create events to demonstrate the set-up of one of their products.

3. The technology Masquerade uses, while proprietary, is an accumulation of knowledge that has informed their algorithms which solves the problem of face detection and tracking.

What?!?

It’s genius, really.

Add what they will accumulate to the world of Big Data and just imagine how that might influence customer service applications in the future?

Warby Parker will already know the shape of your face and could recommend glasses that fit your style and your face. Heck, why mail you the glasses, when they’ll already have your face on file?

How much you wanna bet TSA will have your face in a hologram when you check in at the Airport?

Who’s to say what will happen with security anywhere?

 

References:

http://www.statista.com/statistics/271611/digital-video-viewers-in-the-united-states/